What is a B Corp?

B Corp Certification means that as a company we have been verified as meeting B Corp’s high standards for social and environmental impact. We have also made a legal commitment to stakeholder governance and are committed to demonstrating accountability and transparency by disclosing our record of performance through our public B Corp profile.

Our Profile

We’ve joined the B Corp Community!

We’re proud to share that we’re joining the growing movement of companies using business as a force for good. As a British manufacturer, we have the opportunity, and we believe the responsibility, to create a real and positive impact.

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Our B Corp Score

Achieving B Corp Certification with an impact score of 96 was a great milestone for us, but it isn’t just a one-off exercise – it’s a journey. We’ll need to re-certify every three years, demonstrating how we’re not just maintaining our sustainability credentials, but enhancing them. Our team are busy sniffing out ways we can make even more positive pawprints on our planet, people and pooches.

We commit to doing this and to sharing our progress openly and transparently, including annually through our ‘Impact Reports’, another key aspect of maintaining our B Corp Certification. These will be published every year, from the end of August 2026. Watch this space…

Measuring The Impact Of Our Paw Prints

A snapshot of our positive pawprints on the planet, people & pooches in the last year, and we’ll be working as hard as a dog with a bone to continuously improve.

*Figures to the end of February 2026

Dinners for dogs in need

23,769* year to date

Staff volunteering days

8 days* year to date

Power from sunshine energy

21%* year to date

Reducing our waste

18.9%* year to date

Always fair pay for staff

Supporting cost of living increases

Joined B Corp with a score of 96!

Given in 2025

Recyclable packing

99%* by weight

More From B Lab

Part of a global movement working to benefit people and the planet. B Lab is the global nonprofit behind Certified B Corporations, a community of businesses that meet verified social, environmental, and governance standards. Together, our movement is working towards a more inclusive, equitable, and fair economic system.

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Collaborating with other B Corps

We’re not content with just improving our own paw print, we’re committed to working with other B Corps wherever possible, to amplify the impact of business as a force for good. Being a manufacturer means we know exactly which ingredients are going into our dogs' dinners, and importantly, where those ingredients have come from. You could say we're like a dog with a bone, constantly seeking ways to improve our sustainability.

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