Making positive paw prints on our planet, people and pooches.
As pioneers of natural dog food for over 50 years and a proudly British manufacturer, sustainability is at the heart of our business.
Daily (approx 2 trays)
+ and
Daily
Email Your Recommendations
Making positive paw prints on our planet, people and pooches.
As pioneers of natural dog food for over 50 years and a proudly British manufacturer, sustainability is at the heart of our business.
Nourishing relationships between our people, our community, and our planet.
As a pack of dog lovers, it’s important to us that every dogs dinner we serve is a force for good; nourishing dogs in need, nurturing that special bond between dogs and their owners, and importantly, helping to protect the planet for all future beings to enjoy (both 2 and 4-legged!).
From our humble beginnings, we’ve been striving to do right by our own people, our community of pooches and people, and the planet we are a part of.
Our core values unite us, inform our decisions and help to shape our behaviours.
At the heart of our story, is our people. We believe that by looking after our team, we can then help others around us.
Fair pay: We monitor salaries and are committed to paying a fair wage, not just meeting the national minimum wage.
Health and wellbeing: Our work is important to us, but we believe in a healthy work-life balance and offer flexible working options wherever possible. We also have membership to Grocery Aid, our industry charity, a free to access service, supporting financial and emotional wellbeing
Giving back: Our whole pack are passionately involved in giving back, including taking time out to support worthwhile causes through our staff volunteering days. Usually working as a team, we enjoy planting trees with our partners at the National Trust, or helping out at a local dog rescue centre for the day.
As a pack of Devonian dog lovers, we are committed to nourishing all dogs, especially those not lucky enough to be with their forever family just yet.
Through our ‘Happy Paws’ program, we regularly donate dogs dinners to charities across the UK who are providing care and support to dogs in need.
Whether it’s our own dogs spreading cheer around our Devon office, or specially trained therapy dogs, we believe in the power of waggy tails to enhance health and wellbeing. It’s this belief that guides how we give back to our community of dog lovers:
Locally, we’re proud to support the devon-based charity ‘Veterans with Dogs’. A natural partnership, through our shared belief in the positive mental health and wellbeing benefits life with a dog brings.
We know that people protect what they love. In partnership with the National Trust, the 'Dogs Welcome' project allows dog owners to enjoy the properties and land the National Trust cares for across the UK. Resulting in more people engaging with, and supporting, this important conservation work.
We have a strong focus within our operations team to become more energy efficient, reduce carbon emissions and minimise all sources of waste through our supply chain.
We've set ourselves ambitious targets for the next 2 years:
As they say, what gets measured gets managed! We are committed to open and transparent reporting, here’s an overview of how we are doing against some of the paw print targets we have set for this year’s reporting(which for us is October 2024 to September 2025):
We’re delighted to announce that we are on our B Corp journey. For us, our B Corp journey means taking all of the good things we’ve been doing and having them independently reviewed (so that you don’t just have to take our word for it), and importantly, drawing up a road map of where else we can improve our paw print over the coming years.