Our Purpose

As a pack of dog lovers, it’s important to us that every dogs dinner we serve is a force for good; nourishing dogs in need, nurturing that special bond between dogs and their owners, and importantly, helping to protect the planet for all.

We believe in investing for a sustainable future, helping to keep our paw print on the planet as light as possible… watch our latest video for more information about how we power our factory in the heart of Devon with sunshine energy 🐾

Watch our latest video to see how sunshine energy helps power our factory.

Made in Devon   Factory Image

Reducing Our Pawprint On The Planet

As a pack of dog lovers, we believe every dinner we make should be a force for good. Nourishing dogs in need, celebrating the special bond between dogs and their owners, and helping protect the planet for future generations.

We’re investing in a more sustainable future and working to keep our pawprint on the planet as light as possible. From using less energy and reducing carbon emissions to cutting waste through our supply chain and supporting UK dog charities. We’re committed to doing better every step of the way.

We’ve set ourselves ambitious targets for the next two years:

  • We’ve invested in 2,000 solar panels on the roof of our Devon factory. Over an average year, they’re expected to generate 25% of the electricity needed to power our site.
  • We’re launching a water remediation project designed to reduce site water usage by 28%.
  • Aiming to reduce our overall waste by 30%.

Measuring The Impact Of Our Paw Prints

A snapshot of the positive pawprints we’ve made for our planet, our people and dogs in need. We’ll keep working hard to do better, every step of the way.

*Figures to the end of February 2026

DogsDinnersDonated Metric Icons   Small f16634e4 efde 48b9 9531 6c1ac2fa96a5

Dinners for dogs in need

23,769* year to date

StaffVolunteeringDays Metric Icons   Small dd5b9055 2e9e 4975 8499 6ef02ee6c2f0

Staff volunteering days

8 days* year to date

SunshineRenewableEnergy solar Metric Icons   Small 1277ae35 a389 484c b1da 76a082596f0d

Power from sunshine energy

21%* year to date

Waste reduction Metric Icons   Small 917dc8ec 545d 435c b678 4fa4c1f7c10c

Reducing our waste

19.5%* year to date

Fair Pay Metric Icons

Always fair pay for staff

Supporting cost of living increases

Waste reduction Metric Icons   Medium 85732a6d 857b 4a8f 9886 4d3c1b94c99c

Recyclable packing

99%* by weight

What is a B Corp?

Being a B Corp means our natural dog food is made by a company that’s independently certified for doing good - balancing purpose and profit and making positive pawprints for our plant, people and the dogs we love.

Our Vet Dr James Greenwood explains what it means and why it matters.

Our Values

Our core values unite us, inform our decisions and help to shape our behaviours.

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We are brave, ambitious & determined to actively reduce our impact on the environment

Brand Value 2   Medium 711dec17 14bb 4a12 aeff 8ab4caa47eaa

Everyone matters and every voice counts when building a happy team and supporting our local community

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We take pride in the business we are creating by seeking the ethical and sustainable choices

Volunteering

Looking After Each Other

At the heart of our story, is our people.

Fair pay: We monitor salaries and are committed to paying a fair wage, not just meeting the national minimum wage.

Health and wellbeing: Our work is important to us, but we believe in a healthy work-life balance and offer flexible working options wherever possible. We also have membership to Grocery Aid, our industry charity, a free to access service, supporting financial and emotional wellbeing

Giving back: Our whole pack are passionately involved in giving back, including taking time out to support worthwhile causes through our staff volunteering days. Usually working as a team, we enjoy planting trees with our partners at the National Trust, or helping out at a local dog rescue centre for the day.

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Our Charity Partners

As a pack of Devonian dog lovers, we are committed to nourishing all dogs, especially those not lucky enough to be with their forever family just yet.

Collaborating with other B Corps

We’re not content with just improving our own paw print, we’re committed to working with other B Corps wherever possible, to amplify the impact of business as a force for good.

Being a manufacturer means we know exactly which ingredients are going into our dogs' dinners, and importantly, where those ingredients have come from. You could say we're like a dog with a bone, constantly seeking ways to improve our sustainability.