Our recommended feeding amounts are here to help you, but no-one knows your four-legged friend better than you do, so do feel free to tailor them based on your dogs individual lifestyle.
As a general guide if your dog is very active you should consider feeding a little more, and likewise if your dog isn’t very active you may want to consider feeding less. Lifestage is also an important factor when considering your dogs feeding amount as puppies are growing rapidly so feeding guidelines are based on their future adult weight compared to older dogs who require less food to avoid putting on weight.
The amount of calories per 100g is also important as some recipes contain higher calorie proteins so it is worth checking this against the individual needs of your dog. All calorie information can be found on the individual product pages.
Please see any product page on the website that shows the recommended feeding guide or use our Feeding Guide page for specific feeding information tailored to your four-legged friend.