Digital Trading Executive

Location: Okehampton, Devon / Remote

Reporting Into: Senior Digital Trading Manager

Salary: Dependent on experience

Holiday: 25 + Bank Holidays

Job Purpose

• Objective of the Web Trading team is to ensure FG.com is merchandised to maximise sales and conversion
• Day to day running of the e-commerce section of the site, inc merchandising, pricing, promotions and stock management
• Understanding of customer behaviour and regular reporting on what is and isn’t working, and the necessary actions that need to be taken

Merchandising

• Help to bring products to life whilst making sure all content across the website is engaging and up to date. Ensuring the website is easy to navigate, is fully functional on both mobile and desktop, and is optimised to drive sales and revenue.
• Supporting the research journey of product ranges so they are clearly displayed in the most compelling way with a high degree of rich content across collection, range pages as well as product pages
• Optimising product placement on the website by utilising data and onsite merchandising tools to optimise product lister pages, onsite search results and product recommendation strategies.
• Creating effective processes when launching products as well as planning and executing product pages ensuring accuracy and attention to detail are maintained at an exceptional standard throughout all product descriptions, attributes, images and specifications.
• Enhance cross-sell and upsell opportunities and use intelligent placement of product and marketing to drive trade in certain categories or products.
• Supporting customer services with questions around promotions and briefing in updates to the site/training on new functionality when developed

Promotions

• To ensure that all promotions are accurately executed in a timely manner and in line with business deadlines – including the briefing and testing of email marketing campaigns and alignment of messaging across all channels.
• Promotional activity planning including briefing and coordinating with wider digital team to drive revenue and growth on FG.com.
• Onsite promotion – management of price changes and voucher codes and onsite creative and merchandising – including announcement bars homepage and category page banners and price list management
• Other Promotional mechanics – to support with the consistent messaging and
  communication of offsite and onsite promotional messaging – including PPC and Paid Social ad copy.
• Monitoring of performance, updating Daily trackers and collating PCA packs

Fulfillment

• Supporting the relationship with the fulfillment agency to ensure that they are delivering the agreed KPIs
• Working with Operational teams to support management of stock levels, returns, wastage, damages and the rotation of stock
• Briefing in stock rework requests and monitoring transit case usage
• Briefing of in-pack activity segmented by customer types
• Monitoring of issues raised by customer services with damages and technical reporting and looking for opportunities for improvement in getting product in customers hands in the best experience and cost effective way

Understanding

• Daily shopping of the site to ensure price, product and customer experience are optimized and amending the site as required
• To review website performance, customer buying habits and store navigation and making tactical decisions in optimising the site as required
• Reviewing and reporting on customer responses to messaging/reviews/onsite search and reporting monthly to identify themes on ranges and opportunities
• Monitoring of competitor activity, including pricing, and ensuring that site changes to promotions and campaigns are adjusted accordingly
• Support on data production for Monthly Board reports including key insights and recommendations