Adam Henson, TV presenter, farmer and lifelong dog owner, has joined forces with us to help lift the lid on pet food ‘nasties’ found in many dog foods. With 85% of UK dog owners stating they’re unsure of the ingredients in today’s pet foods, we’re keen to encourage more owners to check pet food labels and say no to nasties; as they’re not only low in nutritional value, but can be harmful to a dog’s health and behaviour.
With an easy-to-use Nasties List, we’ve highlighted ingredients that pet owners should avoid, ranging from hidden fillers through to colourings and flavourings. Of course there are plenty of wonderful ingredients out there to feed our pets to keep them happy and healthy, so we’ve also listed our Mealtime Must-Haves to ensure dogs thrive on a nutritionally rich, complete balanced diet.
check out our campaign video...
ingredients to avoid
- sugar, Caramel, Syrup and Sucrose
- Meat by-products
- Corn and Wheat gluten
- Rendered Fat
- ‘Germ’, ‘Bran’, ‘Middlings’, ‘Grits’, or ‘Hulls’
- Non-specific protein sources – buy named meats only
- Artificial Colouring – ‘Sunset yellow, E110’, ‘ Tartrazine, E102’, ‘ Patent Blue, E131’
- EC additives, artificial preservatives, BHA(E320) and BHT (E321)
- High quality protein & named meats
- Good quality carbohydrates
- The right mix of vitamins & minerals
- Botanicals & herbs